Take this challenge:What will make clients consume more?Companies are able to sell more of the same to our existing customers without compromising future revenue. Here are some examples. Help us do it too! Remember that toothpaste company that enlarged the hole at the top of the tube to make consumers buy it more often? Or have you noticed that the grocery store in your neighborhood started to use larger shopping carts? Both examples reflect small, yet brilliant changes that work like magic and help companies sustain a significantly higher level of sales than they used to have. The headline question is asking you to help us apply that kind of magic to our type of offering. Here are ten additional, hypothetical examples, of which five relate to products and the other five relate to services:
Please note that this challenge is all about selling more of the same products or services, to existing customers, without changing prices or compromizing future sales, in a way that create a win-win, situation for our clients and for us. Can you come up with a new way for us to achieve that?Good luck!
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