Take this challenge:

What will make clients consume more?

Companies are able to sell more of the same to our existing customers without compromising future revenue. Here are some examples. Help us do it too!

Remember that toothpaste company that enlarged the hole at the top of the tube to make consumers buy it more often? Or have you noticed that the grocery store in your neighborhood started to use larger shopping carts? Both examples reflect small, yet brilliant changes that work like magic and help companies sustain a significantly higher level of sales than they used to have. The headline question is asking you to help us apply that kind of magic to our type of offering. Here are ten additional, hypothetical examples, of which five relate to products and the other five relate to services:

1. Those who distribute pills that people take regularly (vitamins, drugs), can let their clients download an app to remind them to take their pills on time.
2. Those who manufacture dairy products can add a great recipe on the label.
3. Those who distribute oranges, can provide retailers with a cheap juicer, as a giveaway for their clients.
4. Those who sell propane can also market devices that use propane for other purposes, such as heating water.
5. Those who distribute coffee machines and capsules can design a machine that cleans itself more frequently. This more frequent noise will remind people that it’s time for another cup.
6. Those who provide machinery maintenance services can call their clients to remind them that it’s time for a periodical service.
7. Business consultants can just keep their clients aware of the variety of projects they can support.
8. Those who provide cloud services can help help their clients transform additional business processes.
9. Those who provide dental services can provide their clients with before-and-after photos of plaque cleaning to encourage them to schedule a cleaning more often.

Please note that this challenge is all about selling more of the same products or services, to existing customers, without changing prices or compromizing future sales, in a way that create a win-win, situation for our clients and for us.

Can you come up with a new way for us to achieve that?

Good luck!

© Dr. Sharon Gotteiner, Corpocheck.org. All Rights Reserved. This publication is intended for individual use only. Please consider joining the Enterprise Plan for integrating our materials with the organizational innovation process in place.

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