Take this challenge:
What will make clients consume more?
By Dr. Sharon Gotteiner
You may be able to sell more of the same to your existing customers without compromising future revenue. Here are some examples of how to do it.
Remember that toothpaste company that enlarged the hole at the top of the tube to make consumers buy it more often? Or have you noticed that the grocery store in your neighborhood started to use larger shopping carts? Both examples reflect small, yet brilliant changes that work like magic and help companies sustain a significantly higher level of sales than they used to have. The headline question is asking you to apply that kind of magic to your type of offering and business environment. Here are ten additional, hypothetical examples, of which five relate to products and the other five relate to services:
Please also note the following six clarifications for what this magic is not about:
This last, ethical perspective worth clarification. The line can sometimes be dashed, and crossing it may greatly damage your reputation. In extreme cases, it can also have legal implications. Here are two “Don’ts” to keep in mind:
It’s all about bringing your existing clients to buy more of the same, in a way that creates a win-win situation without compromising future revenue. Can you come up with a new way of achieving that with your clients? Good luck!
© Dr. Sharon Gotteiner, Corpocheck.org. All Rights Reserved. This publication is intended for individual use only. Please consider joining the Enterprise Plan for integrating our materials with the organizational innovation process in place.
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